Good Times at the I Love My Dog Expo

I wish I could spend every weekend doing what I did last Saturday and Sunday.

That is: petting dogs, talking to dog lovers, introducing people and pups to my brand and hanging out with my dad.

Dad in booth

A few weeks back, my old man and my dear friend Shawn encouraged me to plan a trip to my college town for the I Love My Dog Expo. The annual event is presented by Domesti-PUPS, a group that provides service dogs to people who need them around Lincoln, Nebraska, and beyond.

Dog lovers from all around the region attend to see obedience and agility trials, interact with pet-based businesses and, in some cases, adopt new dogs.

The Beer Paws booth was located right next to Paws Up Nebraska. We got to be there for the adoption of Odie, a dog who might not have made his love connection if not for the expo.

Odie

Because I have strong ties to Nebraska but don’t live there, the event gave me a chance to meet the people behind some local brands I’ve heard a lot about.

The Canine Scrub is a wildly popular self-serve dog wash that many of my Nebraska dog friends frequent. One of the owners is also a painter. (She did the doberman silhouette in the photo below that now lives in my house!)

Canine Scrub

The Green Spot is an Omaha boutique with a focus on natural, healthy and local products for pets.

Beyond the Dish Bakery is a purveyor of wholesome treats for dogs. Although my pups had been gifted Beyond the Dish biscuits in the past, this was the first time I got to meet the baker herself.

Beyond the Dish

Of course, it was great fun for me to be able to engage directly with people interested in the products I make and sell. I love answering customer questions, learning about their dogs and seeing to which items they are most drawn.

Buttells

The bottle cap-studded collars my dad has been making got a lot of people’s attention. He even customized a few for people right on the spot. It made me so happy to see the pride he took in his work – and people’s excitement at being able to deck out their drinking buddy in a totally unique collar.

golden retriever

Boo the mastiff

The expo marked the introduction of beer for dogs to the Beer Paws offering.

That concept alone got a lot of tongues (and tails) wagging. Not really beer at all, our brew is a mixture of wholesome broth and glucosamine and other minerals to support joint health, with a subtle malt flavoring.

Nebraska and Beer Paws

We didn’t offer samples of the beer at the event – too messy – but we did have a yappy hour, with free samples of Beer Paws Beer Biscuits and a special deal on bottle openers for collars and leashes.

People seemed to get a kick out of “yappy hour,” and pictures posted on Facebook tell me some have been repeating it at home this week.

At the end of two days of constant standing during the expo, I have to say my dogs were barking.

But I left Lincoln floating on a cloud and feeling closer than ever to my dad, thrilled to have made some new friends and profoundly grateful to all of the people who are with me on this little endeavor called Beer Paws.

I can’t wait for the next big show.

Every Beer Paws purchase supports my small business and animal rescue. A portion of all proceeds are donated to rescue groups and shelters. This month’s featured rescue partner is Paws Up Nebraska. Click here to shop now.

About Crystal K. Wiebe

I live with two formerly wayward dogs, and helping other dogs find new homes is my passion. I recently founded the company Beer Paws to help celebrate the relationship between people and pets.

Posted on February 26, 2014, in Awesome, Dogs, Dogtography, Family and tagged , , , , , , , , , , , . Bookmark the permalink. 6 Comments.

  1. We at PawsUP are so glad you were there!!! AND got to witness Odie’s adoption!!! That in itself made it all worth it!! Thank you from the bottom of our hearts and paws for all you have done and will continue to do for our dogs and so many other dogs!!

  2. It was awesome meeting you. Your products are very neat. Grew up in Beatrice and know you and your dad. It was nice to see you both there. Your collars and all your products were really neat. Will follow you and your business on line. Thanks Mari from PawsUP of Nebraska.

  3. It was great meeting you, Traci and Mari! I am so glad I was able to make the trek and that my dad could be there. Thank you for all of the wonderful work you do to help animals!

  4. Some really cute dogs.

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