Yesterday was grocery day.
Sadly, I realized this morning that I forgot the coffee.
Maybe that’s because I was too busy admiring the product packaging at Trader Joe’s to stay on track with the grocery list in my head.
The use of pit bulls on packaging influenced two of my purchasing decisions last night.
Because it’s the season for pumpkin everything, Trader Joe’s currently offers pumpkin dog biscuits. They’re wheat-filled and not particularly healthy, but we are running low on homemade beer biscuits. And it’s fun to have something seasonal around. AND WOULD YOU LOOK AT THAT CUTE WHITE PIT BULL ON THE BACK OF THE BOX??!!
Luke was so impressed that he pretended to faint.
After procuring dog biscuits, I headed over to the beer aisle for something I really, truly needed – a pint bottle.
I know what you’re thinking, but this purchase really was a need.
My company Beer Paws just rolled out a new product – super cute bottle sweaters that stretch to fit any size bottle. I’d tried them on standard 12-ounce and regular size wine bottles. I wanted to see how a sweater would look on a larger bottle of special beer.
Trader Joe’s doesn’t have a huge selection of pint beers. But the cap on a certain red ale caught my eye instantly.
Now, you may be thinking that I’m being silly. There are dogs on the labels for all kinds of products. What’s so special about the fact that these particular items feature pit bulls?
To be honest, it’s not that big of a deal. In fact, a lot of shoppers may not even recognize that the Lagunitas dog is a pit bull or assign that breed to the ambiguous white dog on the back of the treat box.
But it is just cool to see this kind of dog presented in a positive, apolitical light. They’re just dogs. And pictures of dogs make people want to buy things.
Also – October is Pit Bull Awareness Month, so I have those blockheaded dogs on the brain even more than usual.
What’s the last thing you bought because it had a dog on it?
If you want to help support a Kansas City-based organization committed to helping pit bulls in need, buy Beer Paws merchandise this month. Throughout October, at least 10% of online sales will go back to MOSH Pit KC.