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Machete Marketing: Craigslist works better than Petfinder

There are a lot of places online to advertise a foster dog. is a popular one. However, my Petfinder ads about Charlie Machete  generated nothing but spam messages.

On the other hand, my posts on Craigslist about a “60-pound snugglebug” have yielded lots of e-mails and phone calls from real, live people looking for a dog to add to their family. This is exciting!

Now, my first Craigslist posts didn’t generate much in the way of results. But a few weeks ago, Zach led a change in our tactics. Here’s what has helped us get a flurry of potential adopters on Craigslist interested in Machete.

  • Using a very compelling headline: “Big, black bed hog available for adoption”
  • Providing the most important information (breed, age, health status, etc.) in the body of the post without going into too much detail.
  • Linking to this blog for those who do want to see more photos and videos.
  • Posting outside of Kansas City.

That final point has been the biggest for us. Thanks to Craigslist, viable potential adopters outside of Kansas City have been showing interest in this dog in a way no one in Kansas City ever has.

Machete must be destined to live somewhere else.

Come back this weekend to read more about that.

In the meantime, I’d love to hear about other foster parents’ experiences advertising on Petfinder, Craigslist and other online sites. What works for you?

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